Take-out Branding and Packaging Design
BRIEF
This project called for a visually appealing, cohesive, and functional branding and packaging design for a tropical themed mochi donut shop. The design enhances brand identity, captivates customers, and provides a playful experience for take-out orders.
Project: System, Branding, Package Design, Typography, Illustration
Instructor: Hannah Edwards
Institution: Concordia University Saint Paul, MN
Year: 2024
CONCEPT
Growing up in Minnesota has influenced my desires for warmer weather. As a coping mechanism, I chose to brand and design a tropical themed mochi donut shop. My vision for this shop is for it to be bright, playful, and youthful. Even though it’s located in the city, it provides a quick tropical get away from our busy lives., located in the city. This shop offers chewy mochi donuts bursting with island flavors as well as refreshing beverages that will bring the beach to you!
AUDIENCE
Aloha Mochi Targets young looking for Instagram worthy snacks and drinks. It is a sweet mini vacation for stressed college students and families. This shop is a great fix for a sweet tooth and welcomes customers of all ages.
