Branding and Package design for Liquid Assets
BRIEF
This project focuses on developing a strong, visually appealing brand identity and packaging design for a liquid product (e.g., beverage, skincare serum, cleaning solution). The goal is to craft a design that not only reflects the product's unique qualities but also appeals to the target audience while standing out in the competitive market.
Instructor: Hannah Edwards
Institution: Concordia University Saint Paul, MN
Year: 2024
CONCEPT
As an individual who fears feeling under the weather and despises the strong taste cough medicines, I decided to ideate an alternative. From my childhood, the bubblegum flavored medicine (amoxicillin) was the sweetest medicine I ever had that did not give me trauma. This memory became my inspiration to develop my innovative twist for this project, fruit and cream flavored cough syrup. Swirly has the power of cough relief with the addition of creamy fruitful flavors. Adding a splash cream to the fruitful syrup makes it easy to enjoy and help with recovery, one swirly at a time.
