Creative Capital Project
BRIEF
This project focused on empowering designers to explore the business side by curating a unique popup shop. The task was to develop a brand identity, designing products, and creating a cohesive retail experience. Whilst conducting market researches to define and tailor to the target audience. And manage budgeting, pricing, and marketing strategies to ensure a successful launch.
Project: System, Layout, Typography, Illustration
Instructor: Hannah Edwards
Institution: Concordia University Saint Paul, MN
Year: 2024
CONCEPT
The LuckyMe series presents a seasonal collection for the holidays. These main characters (and elements) of Christmas takes the spotlight in the form of stars. They’ve been waiting 365 days for this moment and nows their time to shine. Taking the form of stars suits their “main character” energy and nods to the sayings, “we wish you a Merry Christmas, happy holidays, and a happy new year!”
AUDIENCE
For those who needs to make a quick holiday purchase and who enjoys paper crafts. It also welcomes anyone who is in the festive spirit and wants to explore their options. The popup shop offers a delightful experience for those seeking thoughtful, handcrafted gifts and festive inspiration all in one place.
